Beyond the Buzzwords: How Long-Tail Keywords Can Revolutionize Your PPC Strategy
Long-Tail Keywords: Revolutionizing Your PPC Strategy
Kai Lytton
July 8, 2024
July 12, 2024
A Note From Bilō Marketing
Great marketers don't gatekeep. We appreciate the businesses who live and die by their own sword, taking on the world of PPC by themselves on top of running their own eco-friendly business. For those who fall into this category, here's some helpful information from us at Bilō Marketing about the true value of long-tail keywords - the underutilized strategy within PPC. Consider this our gift to you, as you navigate the complex landscape of online advertising while fighting the good fight. We are all in this together.
Understanding Long-Tail Keywords
Diving into the sweet meats of it all, long-tail keywords are specific, often longer phrases that target a niche audience. Typically consisting of three to five words or more, these phrases play a crucial role in search engine optimization (SEO) and pay-per-click (PPC) advertising strategies, especially for eco-friendly brands. Far from being overlooked, long-tail keywords are powerful tools for eco-friendly businesses looking to maximize their digital marketing efforts and connect with environmentally conscious consumers.
Here are some examples:
Organic cotton baby clothes made in USA.
Biodegradable phone cases for iPhone 13.
Solar-powered outdoor lights for garden.
Reusable beeswax food wraps set.
Eco-friendly laundry detergent for sensitive skin.
Bamboo toothbrushes with charcoal bristles.
Here are some simple examples to familiarize you with long-tail keywords if you haven't already encountered these in any three-hour-long YouTube PPC crash course videos. These examples demonstrate how long-tail keywords can accurately target specific products, materials, uses, or customer needs within the eco-friendly niche. This approach allows you to win more searches and drive better conversion rates, ultimately making your ad spend more efficient.
The True Power of Long-Tail Keywords
There are many different areas within PPC to focus on, so why long-tail keywords? Well, long-tail keywords continue to dominate search queries, accounting for 91.8% of all searches according to a 2023 study by SEMRush. This statistic reinforces the importance of incorporating these specific phrases into PPC campaigns. The term "long tail" was coined by marketer Chris Anderson in his book "The Long Tail: Why the Future of Business is Selling Less of More," where he explains how a major shift has occurred online, and now businesses must cater to more hyper-specific niches to achieve notable success within their industry. The cookie-cutter, one-size-fits-all method of marketing is dead; it's just noise in the sea of ads. Long-tail keywords offer a better way to advertise, where targeting should be specific, and focusing on niche phrases can lead to higher conversion rates and more efficient ad spend.
Two Key Benefits of Long-Tail Keywords
Cost-Effectiveness: As Google Ads bids become increasingly competitive and expensive, long-tail keywords offer a smart, budget-friendly solution. According to a 2022 study by Ahrefs, long-tail keywords (4+ words) have an average cost per click (CPC) of $0.61, compared to $1.00 for short-tail keywords (1-3 words). This represents a 39% cost reduction, making long-tail keywords particularly attractive for small businesses and eco-friendly brands with limited advertising budget.
Higher Conversion Rates: Long-tail keywords often signal higher purchase intent, leading to improved conversion rates. According to a 2023 study by Backlinko, long-tail keywords have a 3-5% higher conversion rate compared to short-tail keywords. For instance, a user searching for "biodegradable packaging for small businesses" is likely closer to making a purchase decision than someone searching for just "packaging." This increased specificity in search queries often translates to a more qualified lead, resulting in a higher likelihood of conversion for eco-friendly brands.
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One of the great advantages of long-tail keywords is their flexibility within Google Ads. Here are several key areas where you can effectively implement them:
Ad Groups: Craft specific ad groups around related long-tail keywords. This approach allows you to create highly relevant ad copy and landing pages, improving your Quality Score and ad relevance.
Keyword Lists: Directly add long-tail keywords to your keyword lists within each ad group. Experiment with different match types (exact, phrase, broad match modified) to find the optimal balance between reach and relevance.
Dynamic Search Ads (DSA): Use long-tail keywords as targets in your DSA campaigns. Google reports that advertisers combining DSA with standard text ads have seen an average 20% increase in conversions at a similar Cost Per Acquisition (CPA).
Responsive Search Ads (RSA): Integrate long-tail keywords into your RSA headlines and descriptions. Google data shows that advertisers using RSAs in their ad groups experience an average 7% boost in conversions at a comparable cost per conversion.
Ad Extensions: Incorporate long-tail keywords into your ad extensions, particularly callout extensions and structured snippets. Research by WordStream indicates that well-crafted ad extensions can increase Click-Through Rates (CTR) by up to 15%.
Negative Keywords: Regularly review your Search Terms report and add irrelevant long-tail keywords as negative keywords. This practice helps improve your Quality Score and reduces wasted ad spend on unintended searches.
By strategically implementing long-tail keywords across these areas, you can significantly enhance the performance and efficiency of your Google Ads campaigns.
The world of PPC continues to get more and more complicated, the deeper you spiral down the rabbit hole. Have confidence that long-tail keywords will help in your PPC marketing efforts. The barriers between you and your eco-conscious consumers are not that far away anymore. Hopefully, this blog gave you insight into another tool you can add to your toolbox.
We have no affiliation, but have watched Surfside PPC and think his channel is great for those looking to increase their overall knowledge of PPC. Here is a link where long-tail keywords are broken down by another specialist, and he gives great actionable advice. Link
PPC is a powerful tool that shouldn't be kept behind paywalls. We hope this blog adds a new perspective on increasing your bottom line and helping fight the good fight.
Thank you for taking the time to read our blog, we hope you learned something new.
All the best,
Kai Lytton - Co founder, Bilō Marketing
Blog Citations
All Said and Done With
Long-Tail Keywords
Semrush. (2023). The State of Search: 2023 Edition. Link
Ahrefs. (2022). Long Tail Keywords: How to Find and Use Them. Link
Dean, B. (2023). Long Tail Keywords: We Analyzed 1.9 Billion Keywords. Here's What We Learned. Backlinko. Link
Anderson, C. (2006). The Long Tail: Why the Future of Business is Selling Less of More.
Backlinko. (2019). We analyzed 5 million Google search results. Here's what we learned about organic click through rate. Link
The Versatility of Long-Tail Keywords in Google Ads
Full Name
Job title, Company name
Beyond the Buzzwords: How Long-Tail Keywords Can Revolutionize Your PPC Strategy
Kai Lytton
July 12, 2024
Beyond the Buzzwords: How Long-Tail Keywords Can Revolutionize Your PPC Strategy
Kai Lytton
July 12, 2024
A Note From Bilō Marketing
Great marketers don't gatekeep. We appreciate the businesses who live and die by their own sword, taking on the world of PPC by themselves on top of running their own eco-friendly business. For those who fall into this category, here's some helpful information from us at Bilō Marketing about the true value of long-tail keywords - the underutilized strategy within PPC. Consider this our gift to you, as you navigate the complex landscape of online advertising while fighting the good fight. We are all in this together.
Understanding Long-Tail Keywords
Diving into the sweet meats of it all, long-tail keywords are specific, often longer phrases that target a niche audience. Typically consisting of three to five words or more, these phrases play a crucial role in search engine optimization (SEO) and pay-per-click (PPC) advertising strategies, especially for eco-friendly brands. Far from being overlooked, long-tail keywords are powerful tools for eco-friendly businesses looking to maximize their digital marketing efforts and connect with environmentally conscious consumers.
Here are some examples:
Organic cotton baby clothes made in USA.
Biodegradable phone cases for iPhone 13.
Solar-powered outdoor lights for garden.
Reusable beeswax food wraps set.
Eco-friendly laundry detergent for sensitive skin.
Bamboo toothbrushes with charcoal bristles.
Here are some simple examples to familiarize you with long-tail keywords if you haven't already encountered these in any three-hour-long YouTube PPC crash course videos. These examples demonstrate how long-tail keywords can accurately target specific products, materials, uses, or customer needs within the eco-friendly niche. This approach allows you to win more searches and drive better conversion rates, ultimately making your ad spend more efficient.
The True Power of Long-Tail Keywords
There are many different areas within PPC to focus on, so why long-tail keywords?
Well, long-tail keywords continue to dominate search queries, accounting for 91.8% of all searches according to a 2023 study by SEMRush. This statistic reinforces the importance of incorporating these specific phrases into PPC campaigns. The term "long tail" was coined by marketer Chris Anderson in his book "The Long Tail: Why the Future of Business is Selling Less of More". Anderson elaborates on how a major shift has occurred online, and now businesses must cater to more hyper-specific niches to achieve notable success within their industry. The cookie-cutter, one-size-fits-all method of marketing is dead; It's simply noise in the sea of ads.
There are many different areas within PPC to focus on, so why long-tail keywords? Well, long-tail keywords continue to dominate search queries, accounting for 91.8% of all searches according to a 2023 study by SEMRush. This statistic reinforces the importance of incorporating these specific phrases into PPC campaigns. The term "long tail" was coined by marketer Chris Anderson in his book "The Long Tail: Why the Future of Business is Selling Less of More," where he explains how a major shift has occurred online, and now businesses must cater to more hyper-specific niches to achieve notable success within their industry. The cookie-cutter, one-size-fits-all method of marketing is dead; it's just noise in the sea of ads. Long-tail keywords offer a better way to advertise, where targeting should be specific, and focusing on niche phrases can lead to higher conversion rates and more efficient ad spend.
Two Key Benefits of Long-Tail Keywords
Cost-Effectiveness: As Google Ads bids become increasingly competitive and expensive, long-tail keywords offer a smart, budget-friendly solution. According to a 2022 study by Ahrefs, long-tail keywords (4+ words) have an average cost per click (CPC) of $0.61, compared to $1.00 for short-tail keywords (1-3 words). This represents a 39% cost reduction, making long-tail keywords particularly attractive for small businesses and eco-friendly brands with limited advertising budget.
Higher Conversion Rates: Long-tail keywords often signal higher purchase intent, leading to improved conversion rates. According to a 2023 study by Backlinko, long-tail keywords have a 3-5% higher conversion rate compared to short-tail keywords. For instance, a user searching for "biodegradable packaging for small businesses" is likely closer to making a purchase decision than someone searching for just "packaging." This increased specificity in search queries often translates to a more qualified lead, resulting in a higher likelihood of conversion for eco-friendly brands.
The Versatility of Long-Tail Keywords in Google Ads
One of the great advantages of long-tail keywords is their flexibility within Google Ads. Here are several key areas where you can effectively implement them:
Ad Groups: Craft specific ad groups around related long-tail keywords. This approach allows you to create highly relevant ad copy and landing pages, improving your Quality Score and ad relevance.
Keyword Lists: Directly add long-tail keywords to your keyword lists within each ad group. Experiment with different match types (exact, phrase, broad match modified) to find the optimal balance between reach and relevance.
Dynamic Search Ads (DSA): Use long-tail keywords as targets in your DSA campaigns. Google reports that advertisers combining DSA with standard text ads have seen an average 20% increase in conversions at a similar Cost Per Acquisition (CPA).
Responsive Search Ads (RSA): Integrate long-tail keywords into your RSA headlines and descriptions. Google data shows that advertisers using RSAs in their ad groups experience an average 7% boost in conversions at a comparable cost per conversion.
Ad Extensions: Incorporate long-tail keywords into your ad extensions, particularly callout extensions and structured snippets. Research by WordStream indicates that well-crafted ad extensions can increase Click-Through Rates (CTR) by up to 15%.
Negative Keywords: Regularly review your Search Terms report and add irrelevant long-tail keywords as negative keywords. This practice helps improve your Quality Score and reduces wasted ad spend on unintended searches.
By strategically implementing long-tail keywords across these areas, you can significantly enhance the performance and efficiency of your Google Ads campaigns.
All Said and Done With Long-Tail Keywords
All Said and Done With
Long-Tail Keywords
The world of PPC continues to get more and more complicated, the deeper you spiral down the rabbit hole. Have confidence that long-tail keywords will help in your PPC marketing efforts. The barriers between you and your eco-conscious consumers are not that far away anymore. Hopefully, this blog gave you insight into another tool you can add to your toolbox.
We have no affiliation, but have watched Surfside PPC and think his channel is great for those looking to increase their overall knowledge of PPC. Here is a link where long-tail keywords are broken down by another specialist, and he gives great actionable advice. Link
PPC is a powerful tool that shouldn't be kept behind paywalls. We hope this blog adds a new perspective on increasing your bottom line and helping fight the good fight.
Thank you for taking the time to read our blog, we hope you learned something new.
All the best,
Kai Lytton - Co founder, Bilō Marketing
Blog Citations
Blog Citations
Semrush. (2023). The State of Search: 2023 Edition. Link
Ahrefs. (2022). Long Tail Keywords: How to Find and Use Them. Link
Dean, B. (2023). Long Tail Keywords: We Analyzed 1.9 Billion Keywords. Here's What We Learned. Backlinko. Link
Anderson, C. (2006). The Long Tail: Why the Future of Business is Selling Less of More.
Backlinko. (2019). We analyzed 5 million Google search results. Here's what we learned about organic click through rate. Link
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Bilō Marketing
Bilō Packages
Informational
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Join us in creating impactful, eco-friendly digital campaigns that drive sustainable growth and make a positive difference to the planet.
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Lets Fight the Good Fight, Together.
Join us in creating impactful, eco-friendly digital campaigns that drive sustainable growth and make a positive difference to the planet.
Lets Grow Together
Lets Fight the Good Fight, Together.
Join us in creating impactful, eco-friendly digital campaigns that drive sustainable growth and make a positive difference to the planet.
Lets Grow Together
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At Bilō Marketing, we are dedicated to creating a healthier planet for future generations by empowering sustainable businesses to Grow & Thrive. One Carbon Conscious Campaign at a time.
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Honouring the Land
WE LIVE, WORK AND PLAY ON THE BEAUTIFUL BUT UNCEDED TERRITORIES OF THE Х"МЭОК"ЭỶA (MUSQUEAM), SKWXWÚZMESH (SQUAMISH), And SELÍLWITULH (TSLEIL-WAUTUTH) Nations. WE ARE Very GRATEFUL.
ō
© 2024 Bilō Marketing Inc. All rights reserved.
ō
Our Promise to the Planet
At Bilō Marketing, we are dedicated to creating a healthier planet for future generations by empowering sustainable businesses to Grow & Thrive. One Carbon Conscious Campaign at a time.
Honouring the Land
WE LIVE, WORK AND PLAY ON THE BEAUTIFUL BUT UNCEDED TERRITORIES OF THE Х"МЭОК"ЭỶA (MUSQUEAM), SKWXWÚZMESH (SQUAMISH), And SELÍLWITULH (TSLEIL-WAUTUTH) Nations. WE ARE Very GRATEFUL.
© 2024 Bilō Marketing Inc. All rights reserved.